KEEP A CHILD ALIVE

DOCUMENTARY

A $2.5M documentary produced in the U.S. and South Africa for Showtime, sponsored by CoverGirl.

Keep a Child Alive with Alicia Keys was the centerpiece of a multimedia initiative that began as a live-texting campaign during the launch of Alicia Keys’ fourth studio album, The Element of Freedom.

Mid-performance, Alicia invited fans to text the word ALIVE for a chance to join her in Africa. She personally selected five winners to travel with her and witness the work being done on the ground — turning fans into advocates and amplifying the message of the cause.

director

Earle Sabastian

Producer

Dre Libreros

CLIENT

CoverGirl

Network

Showtime

ALICIA IN AFRICA

digital Documentary

Alicia in Africa follows Alicia Keys on her first journey to Africa, where she meets children and families living with HIV/AIDS. Released during her As I Am tour, the film quickly went viral—surpassing 1 million views within its first month. Its momentum led to a broadcast deal with Channel 4 in the UK, where it aired as a prime-time one-hour special.

director

Earle Sabastian

co-Producer

Dre Libreros

AWARDS

Honoree, Webby Awards

network

Channel 4 UK