Independents on 5th

Experiential

GS&P partnered with PayPal to identify five small businesses that offer unique gifts and have socially conscious missions. Then brought them to holiday retail’s biggest stage: fifth avenue in New York City, where thousands of tourists flock the holiday season to see the elaborate window displays of traditional department stores. During the holiday season of 2019 tourists were treated to five fully shoppable holiday windows that were every bit as dazzling as those of their big-box counterparts. Small business got a boost, and holiday shopping got a lot more interesting.  

awards

Gold Pencil, ADC Awards

Producer

Dre Libreros

CLIENT

PayPal

Agency

GS&P