scary movie

Broadcast

$500K campaign for the U.S. Hispanic market promoting Honey Bunches of Oats, directed by Tom Dey (Shanghai Noon, Failure to Launch).

The campaign captures lighthearted, everyday moments through the eyes of two young brothers and their parents. Shot over three days in a Bogotá with talent flown in from Mexico City and Los Angeles. Post-production was handled in New York City at Cut+Run, with music composed in Argentina.